Marketing & Communication Policy for Baklava Villa
This policy outlines how Baklava Villa conducts email follow-ups, newsletters, and promotional messaging in strict compliance with the GDPR (Regulation (EU) 2016/679) and the EU ePrivacy Directive (Directive 2002/58/EC).
1. Permission-Based Marketing Principles
Baklava Villa operates a zero-spam policy. We communicate with you exclusively when explicit permission has been provided.
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No Pre-Ticked Checkboxes: Marketing consent checkboxes on our contact forms and booking widgets are left unselected by default.
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Unbundled Permissions: Agreeing to receive marketing messages is completely voluntary and never a prerequisite for booking a slot or contacting us.
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Clear Expectations: We inform you in advance what content you will receive (such as seasonal updates, exclusive offers, and villa news) and limit message frequency to reasonable intervals.
2. Transactional Notifications vs. Promotional Follow-Ups
We strictly distinguish operational emails from marketing material:
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Transactional Messages (Operational)
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Scope: Booking receipts, appointment confirmations, calendar invites, and direct answers to incoming messages.
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Prior Consent Needed: No. Sent strictly under contractual necessity (
GDPR Art. 6(1)(b)).
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Marketing Messages (Promotional)
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Scope: Seasonal promotions, event invitations, newsletter updates, and post-visit follow-up offers.
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Prior Consent Needed: Yes. Sent solely upon explicit opt-in (
GDPR Art. 6(1)(a)).
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3. Unsubscribing & Preference Management
You retain full control over your inbox and can opt out at any time:
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Single-Click Unsubscribe: Every promotional email sent by Baklava Villa includes a functional “Unsubscribe” link in the footer.
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Email Request: You can email baklavavilla@hotmail.com with the subject line “Unsubscribe”, and our team will remove your email address within 48 business hours.
Withdrawing marketing consent will not affect transactional booking confirmations or active service communications.
